Thursday, 14 February 2013


Intel..Planss 4 ONLINE TV..

Intel Corp's plan, if successful, would go further than products currently offered by Apple, Amazon and Netflix by offering live programming as well as on-demand content.

Intel to launch online TV service

Hundreds of Intel employees and their families are already testing a set-top box that the company will sell as part of the service.
The company is negotiating with content providers as it prepares to move into a market in it lacks experience and relationships.

The move puts it into competition with heavyweights like Apple, Amazon and Google that are seeking to establish a share of the $100bn (£64bn) cable television market.
"We have been working for (the past) year to set up Intel Media, a new group focused on developing an internet platform," Erik Huggers, vice president and general manager of Intel Media.

"It's not a value play, it's a quality play where we'll create a superior experience for the end user."
Intel plans to offer consumers smaller bundles of content than those currently offered by cable operators.

Intel has struggled to get its virtual television service off the ground due to unwillingness on the part of major media content providers to let the company unbundle and license specific networks and shows at a discount to what cable and satellite partners pay, sources told Reuters.
Silicon Valley has been taking aim at the US cable television market - dominated by major distributors such as Comcast and DirecTV Group and programme makers like Walt Disney Co and Time Warner Inc. Technology companies see opportunities due to reasons ranging from shifting viewer habits to mounting programming costs.
"There is an opportunity to offer a bundle that can be curated by the consumer, an opportunity to create smarter bundles," Mr Huggers said.
Intel's set-top-box will also have a camera that could be used to automatically steer content and ads toward specific users.
"There's a scenario where the TV recognises that it's you and says 'Hey, I know what you like. I know what you want to watch', versus the environment we're in today where the TV literally is not interested in you at all," Mr Huggers said.
Some media executives are sceptical that Intel will be able to convince content providers to agree to terms that are attractive enough to make its service viable.



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